Though Ms. has had numerous changes in ownership, the mag still stays true to its mission to “inform, inspire and empower” women. Founded in 1971, the pub was the first mainstream feminist publication and continues to “put a feminist lens on politics, culture, society and global issues,” said senior editor Michele Kort.
Kort describes PR pitches as a “long shot” with the editors there — that is, unless you have the perfect client to pitch. One example of this is a a film or DVD that was made by a woman or has feminist content. “Know the magazine before you pitch us,” said Kort. “I find that most of the pitches we get are not for Ms. magazine.”