How do you get a bunch of marketing and branding professionals to attend a convention? By reminding them that they have a deeply important social responsibility to hone their skills, because without them, consumers would be lost, doddling oafs unable to make a single decision or find direction or meaning in their empty, uninformed lives. Obviously.
Oh, and making that reminder musical doesn’t hurt, either.
The invitation to the Canadian Marketing Association‘s 2014 convention states matter-of-factly, “People want to want things. Consumers need you to go.” And to hammer that message home, Toronto agency Cundari has created musical numbers from fictional production “Marketing: The Musical,” which feature lyrics like these:
“Should I buy the red one or the blue? I wish someone would tell me what to think; then I would know what to drink.”
“Our cars are pretty much identical in every single way, so I really need some branding to know how much we paid. Without a logo or hood ornament, I’m in a big predicament.”
Marketing, advertising and PR pros are aware of the stigma surrounding their jobs and that consumers assume that such people believe them to be mindless, easily-swayed sheep — so why not make light of it? From whichever side you view these videos (as a consumer or as a marketer), they are truly funny.