Marketers Must Give Consumers What They Really Want: Return on Time Invested

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Today we bring you a guest post from BJ Kito. Kito is VP of business strategy and general counsel at Digital Surgeons, a full-service agency driven by the relentless urge to move brands forward.

When planning marketing strategies, we often overlook the importance of delivering ROI to consumers (yes, consumers). Brands always want to know what their expected return on investment is, but consumers expect a return on their own investment as well—and we’re not just talking discounts or promotions.

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