Editors at Lucky magazine’s online counterpart, LuckyMag.com, are open to PR pitches in all sections of the site, which is dedicated to helping readers score their favorite looks from the magazine.
“When Lucky launched, it was sort of revolutionary, because it was the only magazine with every single item available that moment,” said Verena von Pfetten, executive digital editor. “So, that’s even more applicable to our website. Everything we post has a shop-ability factor.”
If your client can bring something original to fashion-savvy readers as they shop the web, there’s a good chance of scoring placement at this online pub. For pitching etiquette and editors’ contact info, read How To Pitch: LuckyMag.com.
— Sherry Yuan
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