Levi's Kicks Rock Fans Out of Free Show for Not Wearing Its Jeans

Some chose to make asses out of themselves

If we had to choose a worst possible scenario for a corporate-sponsored indie rock show, we would lean heavily toward “brand forbids entry to fans not wearing its product.”

Yet that is, apparently, exactly what Levi’s told security guards to do at last week’s Haim/Sleigh Bells show in Brooklyn Bridge Park. While the company did apparently request that attendees wear Levi’s on its website, “concert industry observers” cited by the New York Daily News say they’ve never heard of a company going to such extremes to ensure what we’ll call “product placement.”

Hope you’re not planning to go to the @LEVIS