Katie Couric Scores Manti Te'o Interview (They Share a Publicist, BTW)

So Manti Te’o, who most Americans believe to be a big old liar, visited Katie Couric‘s office for his first official post-scandal interview, set to air tomorrow. While we’re interested in the fact that he admitted to “briefly” lying about the fake dead girlfriend hoax for six weeks after learning that he’d been duped (yeah right), we’d like to examine the “Inside PR” aspects of the story.

We love Katie and all, but no one would call her a sports journalist–and we don’t feel like the scandal is quite big enough to justify a trip to Oprah-land (though the Te’o family apparently considered Oprah and Dr.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in