It's Time For Brands to Jump on the Internet Radio Train

Spotify might not be making any money, but it’s here to stay—and it’s time for brands to figure out how to make the most of it.

The company recently worked with competitors Pandora and TuneIn on an Edison Research study meant to sway skeptical advertisers who may doubt the trend’s influence and staying power. Here are their most significant findings:

  • 53% of Americans listen to Internet radio in some form.
  • 32% are doing so “a lot” more often than one year ago.
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