Intel’s Ultrabook Popped Up All Over L.A.


By Tonya Garcia Comment

Intel took to the streets to present The Ultrabook Pop-Up Theater, a stunt showcasing the Ultrabook laptop and some of the cool things it can do when you get 60 people to hold them up in front of their faces. The video was shot in Los Angeles and is meant to highlight the computer’s design and “responsiveness.” Not sure that’s what I think of when I see this clip, but take a look and decide for yourselves.

Separately, The Ultrabook Project sent Will.i.Am all over the world to use the computer to write a song based on the cities he visits. Perhaps a better way to highlight the computer’s selling points, but then you have to listen to music by Will.i.Am.