How to Turn a Jeopardy! Contestant into a Viral Celebrity

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By Patrick Coffee Comment

Well…not really. But the Arthur Chu story is an amusing example of TMZ’s pitching style. We got an email with the headine “Jeopardy Villain Arthur Chu — I’m NOT a Bad Guy … Just Greedy As Hell”, which is a generous spin on the man’s own comments, to say the least.

The copy is just as hyperbolic (emphasis ours):

“11-game “Jeopardy” champ Arthur Chu — widely criticized for his cocky attitude and unorthodox playing style — insists he’s not such a bad guy in real life … minus his unquenchable thirst for money.

As for what he plans to do with his massive check — watch the video.”

We already did—and it was almost as anticlimactic as the True Detective finale. But we do like this guy a lot more after watching it.

In case you wondered what the reps for such accidental celebrities do, take note of Mr. Chu’s publicist in the background. Does she look a little relieved as the interview comes to an end, or is that just us?

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