How to Handle the Pope's PR

With the Pope’s trip to Britain on the horizon, the Guardian takes a look at Benedict XVI’s press team and what it’s up against when it comes to pushing out a certain kind of message and image.

The article offers up the PR “disasters” Benedict XVI has already faced, from the Regensburg address in 2006 to his decision to pardon Richard Williamson. The man the article says is “not a natural communicator” allegedly has too many cooks in the kitchen.

“Statements

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