3 Ways Marriott Is Revamping Its Brands and Promoting a Trendier Image

Senior director of digital corporate relations shares his roadmap…

Marriott Film French KissMarriott International has experienced a renaissance in recent years (and that’s not just a reference to their growing Renaissance Hotels brand). The hospitality company, with 4,100 properties in 80 countries, has repositioned and redesigned many of its 19 hotel brands to be hipper and appeal to younger guests, and the media and public have caught on.

According to Jay Hamilton, Marriott International’s senior director of digital corporate relations, the hotelier has undertaken a multi-tiered media approach.

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