How Does One Start an Independent Agency?
Answers to this headlining question will, of course, vary by agency.
For one executive’s perspective, we recently spoke to Andrea Werbel, founder and general manager of Manhattan hospitality-focused agency Parasol, to learn more about what she does–and how she got there.
Some key quotes:
What inspired you to go independent and start your own business?
My company found me in a sense. A former boss had been teaching at the Cornell PR School and invited me to talk to his class about hotel PR before encouraging me to explore opening up my own company.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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