Just the other day, we were talking about brands jumping on Twitter to capitalize on the Grammys. (Hey Arby’s!) Well, it’s not just happening at awards shows.
We’ve just finished watching the President’s State of the Union address and we’re digesting the various Republican responses. Before you can say “bipartisan,” Netflix’s program House of Cards had its own rebuttal. Or at least the lead character, Frank Underwood, did.
On the one hand, the SOTU is serious business. Throughout the speech, Twitter lit up with tweets about the President’s points on climate change, immigration, equal pay, benefits for members of the military, and other issues. In that sense, this might not be the place for a cheeky tweet.
A woman deserves equal pay for equal work. She deserves to have a baby without sacrificing her job. A mother deserves a day off to care for a sick child or sick parent without running into hardship – and you know what, a father does, too. It’s time to do away with workplace policies that belong in a “Mad Men” episode.
The reference to the show was unexpected and totally appropriate. More importantly, it’s one that many Americans can relate to.
And then we had all the GOP Congress members snapping photos with a couple of cast members from Duck Dynasty. Also in the audience, a special guest of First Lady Michelle Obama, was Jason Collins, the NBA player who came out as gay last year.
So suffice it to say political events are, in many ways, pop cultural events, making House of Cards a perfect fit. And there are some who would agree with Frank.