Getting People to Listen is a 'Gift From the Gods'

Murray Nossel’s company Narativ is all about getting employees to tell stories and, just as important, to listen.

Nossel, a clinical psychologist, started the company in 2000. It’s still a small operation with four staff members and about $250,000 in annual revenue, according to Forbes.

“From a CEO’s point of view, getting people to really listen to one another is a gift from the gods. Then they’ll work together much more effectively,” Bob Fitzpatrick, an adviser with Narativ tells Forbes.

Anna Tavis, a former exec at American International Group (AIG) who worked with the company during the bailout, thinks storytelling training can be useful for crisis communications.

“The

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