Frequent Twitter Users More Likely to Buy

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By Tonya Garcia Comment

A new report from ExactTarget titled “Subscribers, Fans, and Followers” found that daily Twitter users who follow a brand are more than twice as likely to purchase than Facebook users¬† who “like” that brand.¬† A third of Twitter followers also said they were more likely to make a recommendation after following a brand, versus 21 percent of Facebook fans and 24 percent of email subscribers.

Still, eMarketer notes that the universe of Twitter users is still a fraction (three percent of U.S. Web users) of the 500 million Facebook users.

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