Kit Kat and Google Android picked the best possible time to reveal their new partnership: right after Labor Day when news organizations need big stories to turn their content trickles into floods. The Android upgrade’s first video spot is brilliant too, as it subtly but unmistakably snarks on Apple’s reputation as the king of all things “high design”. It’s brand identity in action.
The clip succeeds on more than one level: beyond making fun of tech’s obsession with streamlined products and design-geek details, it also clearly recalls spots starring Jonathan Ive, Apple‘s SVP wunderkind who inspired stories of a company-wide post-Jobs makeover.
Here’s one of his clips in case you missed the resemblance (and yes, it is more than a little over the top):
We appreciate this mockery of Apple’s self-important sales pitches, but will it really make a difference? Well, the “Kit Kat 4.4” clip has more than half a million views in less than twenty-four hours, so we’d say probably.