Firms Start Spreading the Holiday Cheer

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By Tonya Garcia Comment

Good Deed Dare from Salt Communications on Vimeo.

With the holidays underway, we’re starting to see PR firm holiday greetings messages. As always, some firms, like Cohn & Wolfe, are getting creative. Others are using it as an opportunity for philanthropy, like R/GA, which is making a donation to USAID to help with famine relief in Africa.

And Salt Communications will make a donation to Meals on Wheels or Leap when you take their Good Deed Dare. Do something nice for someone and let them know about it on Twitter using either the #ididaGDD or #GoodDeedDare hashtags. The clip above describes the program.

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