Firm That Created Drake U 'D+' Campaign Responds
A couple of weeks ago, PRNewser (and others) reported on the marketing campaign launched by Drake University, which touted (!) its “D+ Advantage.”
“The idea was to catch prospective students’ attention with a symbol that was mildly ironic, that would create a little bit of cognitive dissonance, and inspire them to go further with it,” said Fritz McDonald, VP of creative strategy at Statmats, the firm that worked on the campaign. According to a story by the Associated
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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