Finding 'The Story' When You Don’t Have a Product to Pitch
This is a guest post by Tyson Olcott, public relations manager for CLEARLINK, a digital marketing and sales company.
This is a guest post by Tyson Olcott, public relations manager for CLEARLINK, a digital marketing and sales company.
In college I was taught that almost every piece of writing could be boiled down to the basic five elements of a good story: “Who, What, Where, When, and Why,” or as you might remember them, “The Five W’s.”
As a PR professional, I still use this method when crafting a story, submitting an award nomination, writing a press release, or even drafting an email.
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