Fashion label Byron Lars Beauty Mark has partnered with Sony to present his Spring/Summer 2011 in 3D. Technically, the live runway shows are in 3D, but guests at this event get to wear the glasses.
Presented tonight during Fashion’s Night Out at the Sony Style Store, members of the media, industry insiders, and others will have the chance to see pieces from the upcoming collection’s look book on Sony 3D HDTVs as well as on live models. Lars is celebrating 20 years in fashion, and the label’s PR manager, Sheila Gray, says the event is a way to introduce the line to new audiences.
“It opens [the label] up to new age groups and clientele,” Gray told PRNewser, adding that Lars has done elaborate presentations for many years. “It’s awesome to have the fashion presentation in 3D, which is something fashion hasn’t really used yet.”