The Facebook Era is About PR, Too
Bestselling author of The Facebook Era Clara Shih, CEO of Hearsay Social, says many of her tips for marketers using Facebook translate directly to PR as well.
Some of Shih’s best habits for marketers using Facebook are target your message; know when to use what medium; be authentic; measure, but don’t get too hung up on ROI; and have fun and keep learning.
She recently spoke at the AllFacebook Expoin San Francisco, where she delivered the keynote address, and she spoke with us in further detail about the parallels between the social network and PR.
PR practitioners can follow the same directions marketers take, she said, such as learning to get and keep Facebook fans.
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