Facebook Community Pages Create Headaches For Brands

Perhaps we should rename PRNewser “FacebookPRNewser” for this week. With all of the news around the social network recently, it might not be too much of a stretch.

One of the latest changes made to the Facebook platform that is causing headaches for brands is “Community Pages.” The new pages are “owned collectively by the community connected to it,” according to Facebook. Think of it as more of a Wikipedia page, aggregating content about your brand or organization across Facebook into one place, as opposed to the Facebook Fan Page that your brand or organization built, controls and maintains.

The video above is from Ike Pigott, who works in the communications department of Alabama Power, explaining the challenges Community Pages present for his company.

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