The Academy of Television Arts & Sciences, which oversees the Emmys, will have eight cameras set up backstage at the Nokia Theater for “Backstage Live at the Emmys,” a Webcast that will have footage from the writers table, press room, and other spots. There will also be a “Thank You Cam” and a Web archive of acceptance speeches. (Because of course you want to watch someone rattle off a list of names really fast over and over.) This is in addition to the NBC broadcast and the red carpet shows.
The various efforts to engage with viewers will also include Tweets to Jimmy Fallon during his turn as the award-show host and on CNN, ongoing updates on The Marquee blog and live tweeting (@CNNshowbiz).
With audiences moving freely from TV to the Web, it makes complete sense for the programming to do the same. All of these cameras catching every moment of the event will likely capture a couple of funny snafus too. But ultimately it comes down to the outfits, the big winners, and the unexpected losers. Many people go online the next day for all of that anyway.