Origins Knows You Better Than You Know Yourself
It's not your mother's brand anymore.
We twenty-somethings run primarily on a potent cocktail of ambition and insecurity. As we approach the big 3-0, we find ourselves grappling with some major questions: How do I dig out of my student loan debt? Should I go to grad school? Do I want kids someday? How do I further my career?
Now, Estée Lauder would like to remind our selfie-taking demographic that “OMG is that a WRINKLE?!” should also be on that list.
In order to push its new Origins anti-aging Original Skin Renewal serum on Millenials, the company is tapping its own group of twenty-something employees to delve into the deeply-rooted concerns of their peers, meet them where they already are (online), and engage in the dialogue that’s already taking place.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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