Do You Get What You Pay For With DIY PR?

Continuing the conversation about bringing PR in-house, Inc. has posted a story discussing how and why “savvy entrepreneurs” might  opt to do their own PR rather than hire a professional PR firm. Actually, the story is about doing media relations on your own with a few social media and crisis communications tips added in. (On the crisis front, one business owner, SocialText’s Ross Mayfield suggests having “a trusted network of advisers by including someone with a public relations or marketing background on your board of directors.”