DKNY's Quick Facebook Crisis Response: PR Win?
Today our sister site AllFacebook brings us this story of very quick and (relatively) effective social media damage control on behalf of fashion giant DKNY.
In summary: Brandon Stanton is a New York-based photographer who runs the excellent Humans of New York page, where he posts his slice-of-life images of everyday New Yorkers and their fascinating outfits to more than half a million followers. Perfect content for an NY-centric fashion brand, no? DKNY agreed and approached Stanton with a promo opportunity, offering him $15,000 for 300 photos to use in store windows at locations “around the world.”
While
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