Maybe people are enjoying a bit of peace and quiet after all?
The Keep a Child Alive campaign in which participating celebrities stopped tweeting and Facebooking until $1 million is raised to benefit those impacted by HIV/AIDS in Africa and India had only raised $70,000 by 7p.m.EST last night. Among the celebrities that have gone silent are Ryan Seacrest (at left) and Keep a Child Alive co-founder Alicia Keys. The campaign launched yesterday, which was World AIDS Day.
The Wrap proposes two reasons for the lack of contributions: the $10 minimum donation is too high for a still-recovering economy; and by taking the celebs offline, the campaign has lost one of its best tools for drumming up support. Both very good points wethinks.
The site suggests that the campaign should’ve threatened digital death if the money wasn’t raised, like a digital extortion. Your thoughts?
Update: The total has gone up… to $162,000.