Confession: Back in the halcyon days of the early 80’s, our family owned a yellow Volskwagen beetle; our dad would drive erratically around our neighborhood imitating Herbie the Love Bug. We loved it, but we never really thought of the car as a particularly hip model. Now VW and Deutsch LA have teamed up in an effort to make the 2013 revamp a little sexier than its predecessors using interactive pages and camera stunts borrowed from science fiction movies.
360-degree views of cars aren’t exactly new to company sites, but this “Spin-O-Scope” campaign takes the concept two or three steps further: Not only do the interactive pages allow users to spin the car around and get a better look at the whole package, they also include a customization tab so prospective buyers can play with options like trim, color, and engine type to see how their ideal beetle would look—and how much it would cost.
Deutsch reports that the VW site has seen “almost a twofold increase in the amount of time consumers spend on it” since the campaign debuted, and we can see why. It certainly makes the car look a whole lot cooler.
Have we seen any interactive web campaigns fit to rival this one? Here’s a video if you want the whole experience in 90 seconds: