Cohn & Wolfe Digital Head: 2009 All About Community
“Two years ago it was all about monitoring, last year was about engagement. This year it’s about community, building and establishing a digital presence,” said Rachelle Spero, Executive Vice President of Cohn & Wolfe’s Digital Media Practice in an interview with PRNewser today.
A WPP company, Cohn & Wolfe collaborates with many sister agencies. Asked if she believed PR will be able to get a bigger piece of the digital marketing pie, Spero said, “the jury is still out on that.
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