Is Chipotle's Change-Rounding Frugal or Sneaky?
Popular chain Chipotle Mexican Grill, which touts its organic ingredients and claims to follow a rough approximation of fair trade policies (though it was once owned by McDonald’s), found itself in a bit of hot water this week.
The issue? A story first broken by the New Jersey Star-Ledger revealed that the chain has adopted a computer program that rounds customers’ bills up or down to the nickel. Spokespeople claim that the practice helps save time wasted by counting worthless pennies, but some diners are seeing red.
While
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in