Century 21 Real Estate is currently reviewing all marketing partners, including PR. A source tells PRNewser that a decision should come by end of year.
Burson-Marsteller, Century 21’s current PR agency of record confirmed to PRNewser that they have re-pitched. Ogilvy PR has also confirmed they pitched the business. Cohn & Wolfe said they are not pitching the business.
The PR review is part of an overall marketing review and there is a large paid media component. “It’s not just your regular PR RFP,” a source told PRNewser. Century 21 Director of PR and Brand Communication Matt Gentile declined to comment on which agencies are currently at the table.
We will update this post as we hear more.