Cee Lo has tweeted himself into trouble after he published a post in response to a negative review of his Minneapolis performance last Thursday.
The controversy also comes as Absolut, the vodka brand, prepares to debut a film starring Cee Lo on its Facebook page.
According to Mashable, Cee Lo wrote, then deleted, a post that read: “I respect your criticism, but be fair! People enjoyed last night! I’m guessing you’re gay? And my masculinity offended you? Well f**k you!”
Cee Lo has apologized broadly for the comments and specifically to members of his team on the hit show The Voice.
Two of his team’s members are openly gay. In his statement to US Weekly, Cee Lo said, “I most certainly am not harboring any sort of negative feeling toward the gay community…We just did a team performance of ‘Everyday People,’ and I picked that song for us to do specifically to highlight how we can get along even though we’re so different.”
Yesterday we wrote about the upcoming launch of “Cee Lo Distilled,” a film created with Absolut that will debut on the brand’s Facebook page next Monday. We reached out and Absolut declined comment on the situation.
Every brand with a famous spokesperson takes the risk of a scandal erupting. According to the New York Daily News, The Voice had a similar issue over homophobic remarks with one of its other judges just last month. At this point, brands must be prepared for anything and determine on a case-by-case basis whether the scandal is worth cutting ties.