#CantAfford4More: Are Promoted Tweets a Waste of Money?
Shock of the day: Twitter is a complex tool, and its mastery requires a bit of…nuance.
We recently reported on the company’s promoted hashtag service and its tendency to produce unpredictable results: When the Republican Party purchased the #areyoubetteroff tag to promote their National Convention back in September, the response got a little out of control—and supporters of President Obama ended up hijacking the thread. At one point, the “yes/no” response ratio was an embarrassing 5 to 1.
We
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