Call of Duty PR Stunt in Singapore Became Too Real and Too Stupid

Maybe the only black thing Activision deserves is an eye for this stunt?

Video game companies are always coming up with inventive tactics to promote their newest games to the puerile hipsters of the community who still live in their mom’s basement.

The more popular the game, the stronger the outreach needs to be in order to capture those dorks the fans’ attention … and investment. There is probably no more popular game in the ‘shooter’ category than Activision’s Call of Duty. Its latest iteration “Black Ops 3” is coming out next month, so let the marketing teases begin.

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