Digital marketing and communications agency Proof Digital Media, a subsidiary of Burson Marsteller, has hired blogger and “internet strategist” B.L. Ochman as Managing Director. She is crowd-sourcing her actual title via her blog.
“My particular brand of ignorance is very much in demand, and headhunters had been ringing me up in droves lately. Hiring long-time independent consultants is part of a fast-growing trend among agencies,” said Ochman in a blog post. As a solo practitioner, Ochman has worked with clients including IBM, McGraw-Hill, American Greetings, Ford Motors and Simon & Schuster.
She will report to Proof Digital CEO Jay Leveton. “Clients are scrambling to incorporate social media into their marketing, and yet there is a dearth of consultants and agencies that actually walk the walk and have case studies to prove it,” said Leveton in a statement.