Brands Turn Apple’s iPhone Release Into Promo Opp


By Patrick Coffee Comment

Yesterday was prime time for pseudo-“brandjacking” exercises as the marketing/social media teams for multiple brands used Apple’s product launch as an excuse to push their own products…even if they have nothing to do with smartphones. Denny’s easily wins for best out-of-nowhere tweet:

Windows went predictably snarky on its rival, trying to turn its #TimetoSwitch tag into a trend:

Our response: Windows does make phones, don’t they?

Android, on the other hand, avoided the melee altogether on social, which makes sense: they already got their share of attention last week thanks to Kit Kat.

Nokia went on the attack as well, but we prefer this less direct approach:

It’s true: we’re suckers for all things BB right now.