Are Advanced Writing Skills Crucial for Modern PR Professionals?

Shannon Bowen, Ph.D. is an industry veteran, a professor at the University of South Carolina, and a member of The Arthur W. Page Society and the International Public Relations Research Conference, so hers is a voice worth hearing.

That said, we have to offer a contradictory opinion: writing skills and classes designed to develop them have never been more important for PR.

Bowen doesn’t claim that the ability to write is not essential — simply that the larger PR practice has “evolved into a management discipline” and that, since most who choose to enter the field already know how to write, they don’t need to spend time on advanced coursework in college.

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