It’s tough out there for Daniel Snyder: no matter how many political strategists you hire to convince the public to get over your team’s name and mascot, history keeps coming back to bite you in the ass.
And the controversy won’t die down anytime soon. Tonight, during the Heat/Spurs NBA finals game, this spot will run in seven cities:
The most interesting part of this story: the above ad isn’t new. It first hit YouTube almost six months ago, described as “the #BigGame commercial the NFL would never air.”
But a 60-second version of it will run during the game thanks to a “significant” ESPN/ABC ad buy by The Yocha Dehe Wintun Nation of California. It’s all about raising awareness of the ChangeTheMascot.org campaign, and it’s already gone super-viral on Reddit, etc.
We’re thankfully not advising Mr. Snyder at the moment, but if we were we’d say that he needs to do something substantial to help his “Washington Professional Football Team” recover the fumble–and soon.