Poor Chipotle. Poor non-GMO, get more than what you paid with that side of guac, Chipotle.
This is a brand that has spent more than 20 years providing great food and inspiration to the entire fast-casual segment of the food service industry. And now, it appears their deal with the devil just ran out of time.
The E. coli outbreak that caused severe illness for folks in 11 states just ended. The CDC found nothing wrong, which didn’t erase the stock dip. That could be why Chipotle hired Burson-Marsteller to help during the crisis.
They didn’t know how much they’d need them, until now.
A report from Bloomberg says that a Chipotle restaurant in Billerica, Mass., (outside Boston) was temporarily shut down because four employees got sick. The location was closed for a full cleaning and sanitation.
It’s not known if the sick employees in Billerica had norovirus, and there are no reports of customers falling ill, Arnold said on Tuesday.
“Any employees who reported feeling ill will be tested and held out of the restaurant until they fully recover,” he said.
This is definitely the handiwork of B-M because Chipotle didn’t mess around with the news before the news cycle.
And while “the Massachusetts health department confirmed that the restaurant was closed voluntarily and that there were no known ill customers,” Chipotle didn’t take any chances.
That’s the end of “Crisis Communications 101,” kids. Class dismissed.
[Photo by Scott Eisen/Getty Images]