Angry Birds and Some Very Happy Birds Partner


By Tonya Garcia Comment

Demonstrating the growing importance of mobile gaming to marketing and communications, the Super Bowl spot for the new animated film Rio, will include a code that players can use to access a hidden level of Angry Birds. This partnership also includes a sweepstakes. The winner will go to Rio for the premiere of the film on March 22, the same day Twentieth Century Fox and Rovio launch the new Angry Birds Rio app.

A clip from the new film is above. Given the dreary day many in the U.S. are experiencing, even cartoon sunshine is welcome respite.