Angry Birds and Some Very Happy Birds Partner

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By Tonya Garcia Comment

Demonstrating the growing importance of mobile gaming to marketing and communications, the Super Bowl spot for the new animated film Rio, will include a code that players can use to access a hidden level of Angry Birds. This partnership also includes a sweepstakes. The winner will go to Rio for the premiere of the film on March 22, the same day Twentieth Century Fox and Rovio launch the new Angry Birds Rio app.

A clip from the new film is above. Given the dreary day many in the U.S. are experiencing, even cartoon sunshine is welcome respite.

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