Yesterday afternoon, I sent a letter to numerous contacts and sources PRNewser has worked with over the last six months or so. The letter outlined a bit about our editorial process and how people can work with us.
So far the response to the letter has been very positive. A few people even asked if they could blog it, including Deirdre Breakenridge, President, Executive Director of Communications at agency Mango!, who posted her thoughts today.
If you didn’t received a copy of the note, I apologize. Our contact lists are not always 100% up to date, so I’ve decided to post the letter here as well. You can find it after the jump, and we hope that you find it helpful.
To start, I want to apologize for this mass email, however it is an effective way for me to communicate with so many of you at once. After more than six months at the helm of mediabistro.com’s PRNewser, I wanted to reach out to all of those in the industry that I’ve worked with to say that I’ve very much enjoyed working with you, and look forward to continuing to do so.
More importantly, as PRNewser continues to grow into one of the industry’s “must reads,” I also wanted to share a few notes on how we can work together moving forward. Here are some notes on our editorial process that I think will be helpful to you. Some of you may already be familiar with much of this, but I figured having it all in one place couldn’t hurt.
Account wins: We welcome news about your account wins. However, unless it is a “major” win – we would consider a Fortune 500 company or a particulary newsworthy company to be major – we will include these wins in our “Spin the Agencies of Record” feature, which is our account wins round up that runs once or twice a week, depending on volume.
New hires: We also welcome receiving news about new hires, however, we do ask that you please send a headshot along with your announcement. A press release isn’t always necessary. Sometimes a few sentences, with links to a LinkedIn profile or other information is all we need.
Interviews/Q&A’s: We are always open to receiving pitches for interviews and Q&A’s. We are especially interested in “brand side” or internal PR executives, but we also interview agency execs as well. Of course, a newsy hook always helps! We’re open to video shoots, or phone interviews.
Events: We have added several freelancers to our staff, so we have more capacity to cover events that you are hosting, or events that feature your clients and are relevant to PR and marketing. However, please give us at least a few weeks heads up for scheduling purposes.
Research / studies: Our readers love statistics and data. If you have a study or survey that you’re planning, please do give us a heads up. If you have video, a chart or other multimedia to go along with your research, even better.
Commentary / News of the Day: We do our best to track down experts in various verticals/industries, but please don’t hesitate to reach to us and have various experts send their thoughts on news of the day. For example, see this story on Goldman Sachs PR: http://www.adweek.com/prnewser/crisis_communications/did_goldman_sachs_do_anything_to_help_itself_yesterday_159833.asp Remember, as a blog, our deadline is usually “now,” however we do also work on stories in advance.
Embargoes: While we always prefer to receive news first, we would rather have a “heads up” on an upcoming announcement as opposed to having to scramble last minute. When we have time to prepare a story, it usually turns out better for both of us.
I think that just about covers it. Again, it’s been a pleasure working with you all, and of course please don’t hesitate to share any feedback or thoughts you may have regarding PRNewser. Also, feel free to share this email with your colleagues.