5WPR's Dreaded 8:30 a.m. Editorial Meetings

It’s not uncommon for some agencies to have all-hands meetings where staffers present their “clips” or client coverage for the week to management and colleagues.

One mid-sized agency, 5WPR, holds two such staff meetings a month at 8:30 a.m. Many former 5WPR staffers we’ve spoken with seem to have hated the meetings, where the pressure was on to deliver something big — mostly in the form of client coverage.

5WPR CEO Ronn Torossian told PRNewser today that meetings aren’t always about client coverage.

“Sometimes its an event, sometimes it’s a briefing…but its always something of value to a client.

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