5 Reputation Winners of Super Bowl XLIX
A (very) loose guide to last night's perception winners
First, a disclaimer: in most cases, we don’t think Super Bowl ads have much effect on a given brand’s reputation.
That said, we’ve combined some research from various sources (primarily TiVo, YouTube, USA Today’s Ad Meter, and Twitter polling via AdAge) to list five brands that received a positive boost from the work they did surrounding the big game:
1. Budweiser:
For whatever reason (read: consistency), Americans now associate Bud with horses and puppies…at least when February rolls around.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in