Why the Public, Bitter Battle Over Viacom's Future Shouldn't Affect Its Upfront Negotiations

Ad sales chief Jeff Lucas provides stability

As Hollywood-related civil wars go this summer, Captain America and Iron Man have got nothing on Sumner Redstone and Philippe Dauman, who are engaged in a public, bitter battle over the future of Viacom.

With Team Redstone (the company's founder, who stepped down as executive chairman in February) and Team Dauman (Viacom's CEO, who replaced Redstone as chairman) trading public statements and lawsuits, ad buyers who are preparing for upfront negotiations with the company are surveying the chaos from afar and choosing to side with a third camp: Team Lucas.    

That's Jeff Lucas, head of marketing and partner solutions for Viacom, and the person who will be overseeing the upfront business across Viacom's portfolio.

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