Why NBCU Invested $200 Million in Vox

Old media buying into young, digital publishers 'was inevitable'

By taking a stake in Vox Media, NBCUniversal is finally getting a foothold in native digital publishing.

The $200 million equity investment will see the two collaborate on digital and video advertising and video programming. The deal, announced Wednesday, will include Vox Media editors and reporters  appearing across NBCU channels including cable news outlets MSNBC and CNBC. This morning, Vox Media chairman and CEO Jim Bankoff went on CNBC's Squawk Box to discuss the deal.

NBCU's parent Comcast had previously invested in Vox Media via its investment arm, Comcast Ventures.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in