NBC Says Netflix Doesn't Yet Pose a 'Consistent' Threat to Broadcasters. Here's Why

Network reveals ratings data for streaming service

While conventional wisdom has it that broadcast TV is on the ropes thanks to Netflix and other SVOD outlets, NBC's ratings guru made a strong case for his network's continued resiliency during a "reality check" about the state of the current media environment at the Television Critic Association's winter press tour.

"The reports of our death have been greatly exaggerated," said Alan Wurtzel, president of research and media development for NBCUniversal. To make his point, Wurtzel shared data from Symphony Advanced Media, which has been tracking Netflix ratings metrics for the notoriously tight-lipped streaming service.

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