This Is (Not for) Us: Why Fox Handed the Year's Hottest Show to NBC

It produces the No. 1 series on 6 networks

As this season breakout freshman series, This Is Us keeps getting bigger, as last night's return notched a 3.0 in the 18-49 demo for the first time. And while Fox, which produces the drama, had first dibs on the project last year, execs realized that the best home for the show was actually its broadcast rival, NBC.

"We made a commitment to the writers at our studio that we're going to give them to greatest chance to succeed," Gary Newman, co-chairman and co-CEO, Fox Television Group, said at the Television Critics Association's winter press tour in Pasadena, Calif.

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