What a News Corp. Split Could Mean for Editorial Coverage

End of a synergistic dream?

Will a News Corp. split have a downside for its entertainment properties? As the media giant mulls splitting off its print business, among the many implications are that its entertainment empire will be further detached from the papers that can bolster the blockbusters churned out by the same entertainment side.

Lore has it that News Corp. papers are used to promote Murdoch’s sprawling media assets and even the parent company itself. In 2011, a UC Berkeley study purported to show a "statistically significant, if small, bias" in how News Corp.

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