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NEW YORK The country’s six largest cable operators unveiled a joint venture today to be headed by former Aegis Media Americas CEO David Verklin.
The new company, Canoe Ventures, has been created to develop a single national platform upon which the cable industry can sell new and enhanced forms of advertising including addressable and interactive commercials.
Verklin left Aegis in April after a 10-year run during which he led the media agency’s effort to build a North American presence.
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