USA Creates Special VOD Ads Starring Characters From the Show You're Watching

Custom content for on-demand sponsors

All summer long, networks have been devising unique methods of presenting their series to help audiences more easily consume content while helping advertisers reach viewers. Tonight, USA rolls out one of the season's most ambitious moves yet. 

As the comedy Playing House returns for its second season tonight at 10 p.m. ET/PT, USA is debuting a new windowing structure in which viewers can watch the following week's episode on VOD immediately after the broadcast. The VOD episodes, exclusively sponsored by Toyota, Samsung and Comcast (which owns USA parent NBCUniversal), include custom-created spots from those three brands.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in